Crayon costs $20k–100k/yr and needs a dedicated analyst. CompeteWatch is self-serve competitive intelligence from $29/mo.
| Crayon | CompeteWatch | |
|---|---|---|
| Price | $20k–100k/yr | $29–149/mo |
| Setup | 2–4 weeks + dedicated analyst | Minutes, self-serve |
| Noise | "Too much noise, not enough signal" (top G2 complaint) | AI filters to material moves only |
| Best for | Large enterprise CI teams | Founders & small teams |
CompeteWatch tracks your competitors' pricing, product, and changelog pages and emails a weekly AI digest of what changed and why it matters — affordable and self-serve.